Digital Media Planner

Candidate Profile

• Bachelor's degree in Communication, Marketing, or Advertising.
• At least two years of digital marketing experience.
• Experience with campaign management and ad serving technology, including Google Analytics.
• Deep knowledge of paid search, display advertising, SEO, and social media advertising.
• Strong communication and presentation skills.
• Analytical thinking and problem-solving abilities.
• Organizational and time management skills.

Skills and Qualifications

Digital media planners should have excellent communication skills, a broad knowledge of media channels and trends, and analytical skills. Typically, employers require a bachelorΓÇÖs degree in business administration, marketing, or a related field, as well as the following abilities:

• Analytical skills -analyzing data and campaign results requires an ability to observe patterns or anomalies in information
• Teamwork ΓÇô an ability to maintain a professional and polite manner and be approachable are helpful when working closely with other members of the digital team, different departments, and with external contacts
• Numerical abilitiesΓÇô digital media planners should have great numeracy skills as they manage budgets, negotiate prices, and analyze data
• Decision-making skillsΓÇô digital media planners design campaigns and create media strategies to increase brand awareness; they also negotiate with external companies and agencies.
• Computer skills ΓÇô much of a digital media plannerΓÇÖs day is spent using a computer, from monitoring digital trends and channels to analyzing statistics and creating campaigns.